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WE’VE DONE THE DIRTY WORK FOR YOU, SCOURING THE WEB FOR OUR FAVORITE FINDS OF THE WEEK. HERE’S OUR QUICK ROUNDUP OF THE MOST IMPORTANT, INTERESTING AND INSPIRING THINGS YOU NEED TO KNOW IN THE DIGITAL WORLD, COURTESY OF YOUR GDD INTERACTIVE TEAM.

 

Did you know #typography is one of the quickest trending topics on Instagram? Miller Lite has already taken note, crafting a social campaign around the hashtag to attract millennial men. (AdWeek) – Kylie Paul, Social Media Manager

General Mills has expanded their definition of “Breakfast of Champions” and it’s making us thirsty for a taste. (AdWeek) – Stephanie Bursa, Senior Director of Digital Media 

Google is starting to roll-out bid stacking, letting advertisers bid more based on attributes of the searcher like age, gender and income. (Search Engine Watch) – Daniel Loehr, Lead Paid Search Specialist 

You’ve determined what user problem you need to solve, but you haven’t yet figured out how to solve it? Here’s your solution. (InVision Blog) – Mallory Ming, Art Director

Google creates an umbrella company as they continue to branch out to fields other than the Internet. (Google Official Blog) – Kyle Jordan, Senior Developer

Are generational categories like Millennials and Baby Boomers as important as marketers make them out to be? Maybe not. (Ad Age) – Gina Tagliarino, Senior Copywriter