Award-winning GDD Interactive has once again received top honors from the American Advertising Federation of Dallas during the 2011 ADDY awards. The Dallas based agency took home three Gold ADDYs for their Pep Boys Garage campaign, in the categories of Interactive Game and B-to-C Website.
“I couldn’t be more proud of the GDD Pep Boys team”, said Guy Dineen, principle of GDD Interactive. “As the leading interactive marketing partner for Pep Boys, we are excited to be part of ushering this iconic brand into the digital age through a fun brand-building experience like the Pep Boys Garage. We are thrilled to receive recognition for our efforts”.
The innovative Pep Boys Garage micro-site was the digital branding component of a new Pep Boys campaign that launched in April 2010. Through the Pep Boys Garage, customers enter a virtual reality with the iconic Manny, Mo and Jack, where they can download an iPhone app, download ringtones, connect with the brand on Facebook and Twitter and watch Pep Boys commercials. Customers can even become a Pep Boy bobble head using their own photo and can share their image with friends on Facebook. The Speed Wrench Game lets customers compete virtually to see who can put lug nuts on all the cars in the garage in the shortest amount of time.
GDD Interactive received Gold ADDY awards in the category of Interactive Game for Pep Boys Garage Speed Wrench Game and Pep Boys Garage Bobble Yourself. They also received a Gold ADDY in the category of B to C Website for the Pep Boys Garage.
About GDD Interactive
GDD Interactive is a boutique digital design and marketing firm. Our unconventional but consistently effective approach to customer acquisition and loyalty through outstanding user experience design can be seen in practice across the interactive universe, digitizing brands and driving online revenue for key companies like Pep Boys, Conn’s, RadioShack, MetroPCS, T.G.I. Friday’s, and Home Advisor; national non-profits including The NAACP and National Geographic; as well as a select group of innovative emerging leaders. GDD Interactive is based in Dallas, TX, but services client partners across the globe.
Visit us at blog.gddinteractive.com