For more than 40 years, Pappas Bar-B-Q has been smoking the best Bar-B-Q around. They know that great Bar-B-Q starts with top-quality ingredients, distinctive homemade recipes and a time-honored process, and they take great care to make sure everyone who walks in the door feels like family. Being long-time friends and partners with the Pappas Restaurants, Inc., we’re extremely excited to announce that we have collaborated on a new website for Pappas Bar-B-Q. The new site depicts what’s most important: quality, scratch-made Bar-B-Q centered on tender, flavorful meat – and if you ask us, they both look mouthwatering.
Makin’ a Pit Stop
To get a real taste of what Pappas Bar-B-Q is about, Pappas invited the gang at GDD to visit the place where their great Bar-B-Q all started. So some of the honored few packed up and headed south to Houston. Pappas took us behind the scenes, visiting the Bar-B-Q pits at some of their busiest locations and learning tricks of the trade directly from the pitmasters. These talented pitmasters tend to the Bar-B-Q’n process 24/7, seasoning the meat with a specific mix of spices; burning just the right blend of wood for slightly sweet smoke; and tracking humidity, wind and every other factor that affects how the meat cooks to ensure it comes out perfectly.
We also got to see hundreds of pounds of potatoes being chopped for fresh-cut French fries, sauces simmering for hours to achieve complex flavors, and even mayo being scratch-made. It was an eye-opening experience for us to see the details that go into every step of creating a full Bar-B-Q meal. And, of course, we couldn’t leave without sampling some of everything!
Makin’ the Cut
Pappas Bar-B-Q puts hours, and in some cases even days, into perfecting their moist and flavorful meat. With such great attention to detail as Pappas puts into their process, GDD knew that the same care needed to be portrayed on the website. The question was, other than showing tasty food shots, how could we accomplish this?
Makin’ Our Hands Dirty
An infographic is a visual image such as a chart or diagram used to represent information or data.
Once we started digging in, we quickly noticed that not every type of meat is treated the same. Ten minutes, 10 degrees, even exactly when the meat is basted in sauce, can make a huge difference in how the meat turns out. When it comes to Bar-B-Q, it all boils down to the importance of time and temperature. For GDD, learning about this finely honed process raised one very important question: “How can I display all of this important information as easily as possible?” … cue infographic.
We started pulling inspiration from Pappas Bar-B-Q’s current packaging and marketing ads, which features vintage 1800s-style illustrations, bold primary colors and heavy weighted typography, to carry the brand over to the site.
The constant in Bar-B-Q’n is time, which became inspiration for the layout of the infographic. With prep time as our guide, it became easy to organize the information in a way that made sense for the consumer. The infographic starts with illustrations of the tools such as the pit, knives and tongs … all instruments that are essential to the Bar-B-Q’n process. Then it gets to the good stuff, and we’re talking finger-lickin’ good – the meat.
Starting with sausage, the infographic descends according to the time it takes to cook each type of meat – as well as their signature sides and sauces. All of the meat sections talk to the specific details that make Pappas Bar-B-Q distinct. Each section features close-up photography that shows off key aspects to great Bar-B-Q, like large ground pepper and smoke rings. We also included illustrations of the animals to show where Pappas butchers get each cut of meat.
From the spices in the dry rub seasoning to the total prep time, Pappas gives us a glance at what makes their Bar-B-Q not just smoked meat, but the ultimate Bar-B-Q experience. Take a gander at the full Pappas Bar-B-Q meat page … and just try to tell us your mouth’s not watering!
GDD Interactive Copywriter Carolyn Haynes collaborated on this post and has been craving Bar-B-Q ever since.