The Business

The Importance of User Personas

12 November 2015 By Lauren Geary

Tags: mobile, restaurants, strategy, user experience, user personas

Know Your User … But, No, Really, KNOW YOUR USER. There are a lot of times in the agency business that we talk about target audiences. For example, a retail shop may target the millennial mom or a restaurant may …

2015 Holiday Digital Marketing Guide

4 November 2015 By Kylie Paul

Categories: The Business

Tags: Black Friday, Cyber Monday, display ads, e-commerce, email marketing, holiday, mobile, paid search, retail, social media

Beef up your holiday marketing with these tips for winning in mobile, email, social media, paid search & display ads.

B2B Digital Buying Trends

22 October 2015 By Guy Dineen

Categories: The Business

Tags: B2B, mobile, small business owners, video, YouTube

B2B marketing is entering a golden age. Digital marketing is more and more important to B2B marketers, which is lucky for us, because digital marketing also happens to be more and more important to B2B buyers. Today’s business buyers do …

In Case You Blinked This Week: 9/18/2015

18 September 2015 By GDD Interactive

Categories: The Business

Tags: advertising, Apple, Google, industry news, Pinterest, social media, Twitter

WE’VE DONE THE DIRTY WORK FOR YOU, SCOURING THE WEB FOR OUR FAVORITE FINDS OF THE WEEK. HERE’S OUR QUICK ROUNDUP OF THE MOST IMPORTANT, INTERESTING AND INSPIRING THINGS YOU NEED TO KNOW IN THE DIGITAL WORLD, COURTESY OF YOUR …